Best 100 Makeup Influencers in USA - Makeup Instagrammers in USA (2025)

1. @indigotohell

494.8K Followers

Engagement Rate: 9.86%

Avg Reel Plays: 1.1M

Avg
Likes: 48.8K

Male Audience: 21.75%

Female Audience: 78.25%

2. @sadfrenchfriescat

359.8K Followers

Engagement Rate: 8.67%

Avg Reel Plays: 156.5K

Avg
Likes: 31.2K

Male Audience: 77.10%

Female Audience: 22.90%

3. @saleha

292.1K Followers

Engagement Rate: 6.40%

Avg Reel Plays: 40.9K

Avg
Likes: 18.7K

Male Audience: 11.72%

Female Audience: 88.28%

4. @linsmakeuplooks

945.3K Followers

Engagement Rate: 5.07%

Avg Reel Plays: 714K

Avg
Likes: 47.9K

Male Audience: 7.70%

Female Audience: 92.30%

5. @logannicolemua

285.1K Followers

Engagement Rate: 10.07%

Avg Reel Plays: 419.2K

Avg
Likes: 28.7K

Male Audience: 3.86%

Female Audience: 96.14%

6. @herosheemaz

2.4M Followers

Engagement Rate: 6.09%

Avg Reel Plays: 2.1M

Avg
Likes: 146.1K

Male Audience: 9.62%

Female Audience: 90.38%

7. @taipeiqueen

293.3K Followers

Engagement Rate: 6.34%

Avg Reel Plays: 177.4K

Avg
Likes: 18.6K

Male Audience: 25.21%

Female Audience: 74.79%

8. @lesdomakeup

2.1M Followers

Engagement Rate: 7.42%

Avg Reel Plays: 2.6M

Avg
Likes: 155.9K

Male Audience: 2.92%

Female Audience: 97.08%

9. @paulapavel_

260.7K Followers

Engagement Rate: 14.23%

Avg Reel Plays: 225.7K

Avg
Likes: 37.1K

Male Audience: 37.30%

Female Audience: 62.70%

10. @chynauniqueasmr

270.8K Followers

Engagement Rate: 9.08%

Avg Reel Plays: 69.2K

Avg
Likes: 24.6K

Male Audience: 8.20%

Female Audience: 91.80%

11. @mel_loves_her_cat

157K Followers

Engagement Rate: 9.11%

Avg Reel Plays: 121.1K

Avg
Likes: 14.3K

Male Audience: 14.93%

Female Audience: 85.07%

12. @bratty.bree

132.9K Followers

Engagement Rate: 6.17%

Avg Reel Plays: 35.1K

Avg
Likes: 8.2K

Male Audience: 22.85%

Female Audience: 77.15%

13. @nats_tutorials

180.5K Followers

Engagement Rate: 6.87%

Avg Reel Plays: 40.5K

Avg
Likes: 12.4K

Male Audience: 5.31%

Female Audience: 94.69%

14. @anastasiika.nyshpal

141.1K Followers

Engagement Rate: 7.23%

Avg Reel Plays: 18.3K

Avg
Likes: 10.2K

Male Audience: 37.08%

Female Audience: 62.92%

15. @boobooo.kitty

194.7K Followers

Engagement Rate: 23.42%

Avg Reel Plays: 266.7K

Avg
Likes: 45.6K

Male Audience: 25.78%

Female Audience: 74.22%

16. @raoulalejandre

206.1K Followers

Engagement Rate: 6.26%

Avg Reel Plays: 114.7K

Avg
Likes: 12.9K

Male Audience: 20.15%

Female Audience: 79.85%

17. @amandaprescottfx

260.3K Followers

Engagement Rate: 20.71%

Avg Reel Plays: 1.6M

Avg
Likes: 53.9K

Male Audience: 24.85%

Female Audience: 75.15%

18. @beautybyelan

176.8K Followers

Engagement Rate: 5.60%

Avg Reel Plays: 37.1K

Avg
Likes: 9.9K

Male Audience: 14.95%

Female Audience: 85.05%

19. @lady.scythe

147.3K Followers

Engagement Rate: 25.93%

Avg Reel Plays: 42.9K

Avg
Likes: 38.2K

Male Audience: 65.45%

Female Audience: 34.55%

20. @love_sheena

174.4K Followers

Engagement Rate: 7.74%

Avg Reel Plays: 64.6K

Avg
Likes: 13.5K

Male Audience: 43.42%

Female Audience: 56.58%

21. @nicoleraehair

109.3K Followers

Engagement Rate: 5.58%

Avg Reel Plays: 56.9K

Avg
Likes: 6.1K

Male Audience: 58.31%

Female Audience: 41.69%

22. @sofias_makeupp

121.4K Followers

Engagement Rate: 17.38%

Avg Reel Plays: 120.2K

Avg
Likes: 21.1K

Male Audience: 85.99%

Female Audience: 14.01%

23. @theluizpessoa

107.8K Followers

Engagement Rate: 5.57%

Avg Reel Plays: 8.1K

Avg
Likes: 6K

Male Audience: 34.26%

Female Audience: 65.74%

24. @makeuploversgallery

108.3K Followers

Engagement Rate: 12.19%

Avg Reel Plays: 11.2K

Avg
Likes: 13.2K

Male Audience: 6.29%

Female Audience: 93.71%

25. @texas.vibes_

120.1K Followers

Engagement Rate: 6.83%

Avg Reel Plays: 97.2K

Avg
Likes: 8.2K

Male Audience: 93.34%

Female Audience: 6.66%

26. @chenoa.shen

115.7K Followers

Engagement Rate: 7.52%

Avg Reel Plays: 140.1K

Avg
Likes: 8.7K

Male Audience: 28.92%

Female Audience: 71.08%

27. @itsmejoelc

120.6K Followers

Engagement Rate: 6.38%

Avg Reel Plays: 43.2K

Avg
Likes: 7.7K

Male Audience: 13.13%

Female Audience: 86.87%

28. @aitous

126.2K Followers

Engagement Rate: 6.89%

Avg Reel Plays: 130.7K

Avg
Likes: 8.7K

Male Audience: 29.06%

Female Audience: 70.94%

29. @deetheartistsmith

126.9K Followers

Engagement Rate: 7.49%

Avg Reel Plays: 21.8K

Avg
Likes: 9.5K

Male Audience: 48.49%

Female Audience: 51.51%

30. @melanieangelese

106.1K Followers

Engagement Rate: 6.50%

Avg Reel Plays: 41.2K

Avg
Likes: 6.9K

Male Audience: 30.17%

Female Audience: 69.83%

31. @milliana

92.3K Followers

Engagement Rate: 16.14%

Avg Reel Plays: 251.3K

Avg
Likes: 14.9K

Male Audience: 18.55%

Female Audience: 81.45%

32. @alexandrathesinger

97.3K Followers

Engagement Rate: 12.54%

Avg Reel Plays: 99.6K

Avg
Likes: 12.2K

Male Audience: 20.78%

Female Audience: 79.22%

33. @laurenjacobsnet

103K Followers

Engagement Rate: 10.78%

Avg Reel Plays: 14K

Avg
Likes: 11.1K

Male Audience: 55.90%

Female Audience: 44.10%

34. @amandadiaz330

105.4K Followers

Engagement Rate: 12.52%

Avg Reel Plays: 7.4K

Avg
Likes: 13.2K

Male Audience: 96.21%

Female Audience: 3.79%

35. @theonlyciara

97.4K Followers

Engagement Rate: 9.45%

Avg Reel Plays: 42.8K

Avg
Likes: 9.2K

Male Audience: 90.97%

Female Audience: 9.03%

36. @meghan_ceallaigh

92.3K Followers

Engagement Rate: 5.53%

Avg Reel Plays: 33.7K

Avg
Likes: 5.1K

Male Audience: 22.89%

Female Audience: 77.11%

37. @lifewithsundas

87.7K Followers

Engagement Rate: 6.04%

Avg Reel Plays: 169.7K

Avg
Likes: 5.3K

Male Audience: 25.53%

Female Audience: 74.47%

38. @being_frugal

105.8K Followers

Engagement Rate: 6.05%

Avg Reel Plays: 42.6K

Avg
Likes: 6.4K

Male Audience: 10.26%

Female Audience: 89.74%

39. @dolcedusei

102.7K Followers

Engagement Rate: 10.22%

Avg Reel Plays: 25K

Avg
Likes: 10.5K

Male Audience: 17.30%

Female Audience: 82.70%

40. @baddie0nly

91.6K Followers

Engagement Rate: 8.73%

Avg Reel Plays: 11.1K

Avg
Likes: 8K

Male Audience: 7.62%

Female Audience: 92.38%

41. @geisherv

58.8K Followers

Engagement Rate: 6.80%

Avg Reel Plays: 413K

Avg
Likes: 4K

Male Audience: 15.83%

Female Audience: 84.17%

42. @emmawatters__

69.2K Followers

Engagement Rate: 8.53%

Avg Reel Plays: 80.1K

Avg
Likes: 5.9K

Male Audience: 31.51%

Female Audience: 68.49%

43. @basedkenken

79.4K Followers

Engagement Rate: 22.80%

Avg Reel Plays: 30.4K

Avg
Likes: 18.1K

Male Audience: 18.18%

Female Audience: 81.82%

44. @imqueenb

76.8K Followers

Engagement Rate: 7.94%

Avg Reel Plays: 3K

Avg
Likes: 6.1K

Male Audience: 41.93%

Female Audience: 58.07%

45. @glambypamelab

66.1K Followers

Engagement Rate: 5.45%

Avg Reel Plays: 39.4K

Avg
Likes: 3.6K

Male Audience: 15.53%

Female Audience: 84.47%

46. @thechrisgeorges

62.1K Followers

Engagement Rate: 17.07%

Avg Reel Plays: 182.1K

Avg
Likes: 10.6K

Male Audience: 15.44%

Female Audience: 84.56%

47. @zoya.prajapati444

73.3K Followers

Engagement Rate: 5.59%

Avg Reel Plays: 1.9K

Avg
Likes: 4.1K

Male Audience: 74.45%

Female Audience: 25.55%

48. @ania_makeupcreation

77.5K Followers

Engagement Rate: 22.32%

Avg Reel Plays: 11.5K

Avg
Likes: 17.3K

Male Audience: 4.51%

Female Audience: 95.49%

49. @diosdanis_g

82K Followers

Engagement Rate: 5.00%

Avg Reel Plays: 118.8K

Avg
Likes: 4.1K

Male Audience: 45.90%

Female Audience: 54.10%

50. @ciaramarieova

61.8K Followers

Engagement Rate: 6.63%

Avg Reel Plays: 9.8K

Avg
Likes: 4.1K

Male Audience: 14.67%

Female Audience: 85.33%

51. @thekashbarb

53.3K Followers

Engagement Rate: 19.70%

Avg Reel Plays: 16.6K

Avg
Likes: 10.5K

Male Audience: 11.19%

Female Audience: 88.81%

52. @mannequinskin

45.1K Followers

Engagement Rate: 9.53%

Avg Reel Plays: 10.5K

Avg
Likes: 4.3K

Male Audience: 16.03%

Female Audience: 83.97%

53. @eexla

58.7K Followers

Engagement Rate: 7.84%

Avg Reel Plays: 0

Avg
Likes: 4.6K

Male Audience: 32.22%

Female Audience: 67.78%

54. @cristyjerez16

44.8K Followers

Engagement Rate: 31.03%

Avg Reel Plays: 627.4K

Avg
Likes: 13.9K

Male Audience: 10.69%

Female Audience: 89.31%

55. @underboobgodess

49.9K Followers

Engagement Rate: 5.61%

Avg Reel Plays: 8.2K

Avg
Likes: 2.8K

Male Audience: 75.34%

Female Audience: 24.66%

56. @andrewsaintandrew

55.2K Followers

Engagement Rate: 6.34%

Avg Reel Plays: 6.3K

Avg
Likes: 3.5K

Male Audience: 63.73%

Female Audience: 36.27%

57. @thebeautyloverl

48K Followers

Engagement Rate: 5.83%

Avg Reel Plays: 59.5K

Avg
Likes: 2.8K

Male Audience: 11.49%

Female Audience: 88.51%

58. @sasssdoll

48.4K Followers

Engagement Rate: 16.74%

Avg Reel Plays: 11.2K

Avg
Likes: 8.1K

Male Audience: 53.97%

Female Audience: 46.03%

59. @seekingshifts

46.2K Followers

Engagement Rate: 5.41%

Avg Reel Plays: 117.8K

Avg
Likes: 2.5K

Male Audience: 4.98%

Female Audience: 95.02%

60. @creativeboss

53.4K Followers

Engagement Rate: 11.80%

Avg Reel Plays: 0

Avg
Likes: 6.3K

Male Audience: 19.52%

Female Audience: 80.48%

61. @niceyy_badd

37.9K Followers

Engagement Rate: 9.23%

Avg Reel Plays: 6.2K

Avg
Likes: 3.5K

Male Audience: 67.79%

Female Audience: 32.21%

62. @thegothicsprite

41.5K Followers

Engagement Rate: 6.27%

Avg Reel Plays: 23.4K

Avg
Likes: 2.6K

Male Audience: 6.85%

Female Audience: 93.15%

63. @_.solid_gold

37.8K Followers

Engagement Rate: 7.94%

Avg Reel Plays: 71.1K

Avg
Likes: 3K

Male Audience: 36.92%

Female Audience: 63.08%

64. @km0ua

38K Followers

Engagement Rate: 7.11%

Avg Reel Plays: 5.3K

Avg
Likes: 2.7K

Male Audience: 78.98%

Female Audience: 21.02%

65. @makeupbyevan

38.6K Followers

Engagement Rate: 311.40%

Avg Reel Plays: 9.3K

Avg
Likes: 120.2K

Male Audience: 76.19%

Female Audience: 23.81%

66. @cynthiia.marie

36.6K Followers

Engagement Rate: 5.46%

Avg Reel Plays: 18.4K

Avg
Likes: 2K

Male Audience: 33.48%

Female Audience: 66.52%

67. @alexalink

44.1K Followers

Engagement Rate: 4.99%

Avg Reel Plays: 17.6K

Avg
Likes: 2.2K

Male Audience: 6.79%

Female Audience: 93.21%

68. @amandawilsonmakeup

40.4K Followers

Engagement Rate: 6.93%

Avg Reel Plays: 4.5K

Avg
Likes: 2.8K

Male Audience: 51.69%

Female Audience: 48.31%

69. @fotosreystudio

42.2K Followers

Engagement Rate: 5.21%

Avg Reel Plays: 32.5K

Avg
Likes: 2.2K

Male Audience: 50.53%

Female Audience: 49.47%

70. @alexxalexxis

37.1K Followers

Engagement Rate: 17.25%

Avg Reel Plays: 54.8K

Avg
Likes: 6.4K

Male Audience: 68.54%

Female Audience: 31.46%

71. @amandapiercemakeup

35.2K Followers

Engagement Rate: 5.40%

Avg Reel Plays: 16.2K

Avg
Likes: 1.9K

Male Audience: 36.19%

Female Audience: 63.81%

72. @isaramirezjimenez

33.1K Followers

Engagement Rate: 15.41%

Avg Reel Plays: 0

Avg
Likes: 5.1K

Male Audience: 50.22%

Female Audience: 49.78%

73. @jey_ventura

35K Followers

Engagement Rate: 11.71%

Avg Reel Plays: 2.8K

Avg
Likes: 4.1K

Male Audience: 35.78%

Female Audience: 64.22%

74. @cheetahhpearl

32.4K Followers

Engagement Rate: 6.79%

Avg Reel Plays: 40.6K

Avg
Likes: 2.2K

Male Audience: 43.72%

Female Audience: 56.28%

75. @kendallalfred

33.5K Followers

Engagement Rate: 8.36%

Avg Reel Plays: 3.7K

Avg
Likes: 2.8K

Male Audience: 4.28%

Female Audience: 95.72%

76. @jaylynn.lindo

35.4K Followers

Engagement Rate: 685.59%

Avg Reel Plays: 3.3K

Avg
Likes: 242.7K

Male Audience: 11.68%

Female Audience: 88.32%

77. @annikita_kay

33.4K Followers

Engagement Rate: 5.09%

Avg Reel Plays: 1.2K

Avg
Likes: 1.7K

Male Audience: 80.10%

Female Audience: 19.90%

78. @koreankandy

34.1K Followers

Engagement Rate: 82.40%

Avg Reel Plays: 2.6K

Avg
Likes: 28.1K

Male Audience: 10.93%

Female Audience: 89.07%

79. @asashaartistry

33.4K Followers

Engagement Rate: 32.34%

Avg Reel Plays: 3.8K

Avg
Likes: 10.8K

Male Audience: 5.94%

Female Audience: 94.06%

80. @jaylaflareglam

31.5K Followers

Engagement Rate: 5.40%

Avg Reel Plays: 4.4K

Avg
Likes: 1.7K

Male Audience: 46.44%

Female Audience: 53.56%

81. @soynath__

29.2K Followers

Engagement Rate: 11.99%

Avg Reel Plays: 77.2K

Avg
Likes: 3.5K

Male Audience: 3.17%

Female Audience: 96.83%

82. @beautybyputi

28.4K Followers

Engagement Rate: 70.77%

Avg Reel Plays: 20.8K

Avg
Likes: 20.1K

Male Audience: 63.17%

Female Audience: 36.83%

83. @lizsantanabeauty

28.4K Followers

Engagement Rate: 5.99%

Avg Reel Plays: 6.2K

Avg
Likes: 1.7K

Male Audience: 20.22%

Female Audience: 79.78%

84. @makeupbykandice

27.9K Followers

Engagement Rate: 28.67%

Avg Reel Plays: 12.4K

Avg
Likes: 8K

Male Audience: 15.17%

Female Audience: 84.83%

85. @official_l3ah

26.4K Followers

Engagement Rate: 5.68%

Avg Reel Plays: 13.5K

Avg
Likes: 1.5K

Male Audience: 54.55%

Female Audience: 45.45%

86. @bellamayven

27.9K Followers

Engagement Rate: 11.11%

Avg Reel Plays: 18.3K

Avg
Likes: 3.1K

Male Audience: 9.93%

Female Audience: 90.07%

87. @makeupby__jb

31.3K Followers

Engagement Rate: 9.90%

Avg Reel Plays: 29.5K

Avg
Likes: 3.1K

Male Audience: 4.71%

Female Audience: 95.29%

88. @anooshka.yousefasr

29.6K Followers

Engagement Rate: 231.76%

Avg Reel Plays: 45.1K

Avg
Likes: 68.6K

Male Audience: 47.28%

Female Audience: 52.72%

89. @beauty.by.nur

28.8K Followers

Engagement Rate: 10.07%

Avg Reel Plays: 15.5K

Avg
Likes: 2.9K

Male Audience: 6.40%

Female Audience: 93.60%

90. @_adajanelle

29.3K Followers

Engagement Rate: 12.97%

Avg Reel Plays: 1.7K

Avg
Likes: 3.8K

Male Audience: 78.70%

Female Audience: 21.30%

91. @alli_loves_skincare

25.5K Followers

Engagement Rate: 5.88%

Avg Reel Plays: 3.3K

Avg
Likes: 1.5K

Male Audience: 12.10%

Female Audience: 87.90%

92. @tatimariee__

24K Followers

Engagement Rate: 8.33%

Avg Reel Plays: 3.2K

Avg
Likes: 2K

Male Audience: 65.25%

Female Audience: 34.75%

93. @bria.kailyn

26.2K Followers

Engagement Rate: 29.77%

Avg Reel Plays: 4.2K

Avg
Likes: 7.8K

Male Audience: 81.77%

Female Audience: 18.23%

94. @hazelaciire

24.3K Followers

Engagement Rate: 10.29%

Avg Reel Plays: 6.6K

Avg
Likes: 2.5K

Male Audience: 68.99%

Female Audience: 31.01%

95. @yann_makeup_artist

25.2K Followers

Engagement Rate: 59.13%

Avg Reel Plays: 10.8K

Avg
Likes: 14.9K

Male Audience: 50.44%

Female Audience: 49.56%

96. @nolas_wedding

24.5K Followers

Engagement Rate: 13.88%

Avg Reel Plays: 33.6K

Avg
Likes: 3.4K

Male Audience: 16.31%

Female Audience: 83.69%

97. @misskrysx

24.7K Followers

Engagement Rate: 5.67%

Avg Reel Plays: 2.4K

Avg
Likes: 1.4K

Male Audience: 50.54%

Female Audience: 49.46%

98. @icyparris

25.3K Followers

Engagement Rate: 5.14%

Avg Reel Plays: 3K

Avg
Likes: 1.3K

Male Audience: 52.60%

Female Audience: 47.40%

99. @sashaglasser

24.6K Followers

Engagement Rate: 4.88%

Avg Reel Plays: 5.2K

Avg
Likes: 1.2K

Male Audience: 30.62%

Female Audience: 69.38%

100. @beautybyomar

25K Followers

Engagement Rate: 6.00%

Avg Reel Plays: 10.8K

Avg
Likes: 1.5K

Male Audience: 18.94%

Female Audience: 81.06%

Best 100 Makeup Influencers in USA - Makeup Instagrammers in USA (2025)

Top 100 Makeup Influencers in USA (2025) are:-

1. @indigotohell

2. @sadfrenchfriescat

3. @saleha

4. @linsmakeuplooks

5. @logannicolemua

6. @herosheemaz

7. @taipeiqueen

8. @lesdomakeup

9. @paulapavel_

10. @chynauniqueasmr

11. @mel_loves_her_cat

12. @bratty.bree

13. @nats_tutorials

14. @anastasiika.nyshpal

15. @boobooo.kitty

16. @raoulalejandre

17. @amandaprescottfx

18. @beautybyelan

19. @lady.scythe

20. @love_sheena

21. @nicoleraehair

22. @sofias_makeupp

23. @theluizpessoa

24. @makeuploversgallery

25. @texas.vibes_

26. @chenoa.shen

27. @itsmejoelc

28. @aitous

29. @deetheartistsmith

30. @melanieangelese

31. @milliana

32. @alexandrathesinger

33. @laurenjacobsnet

34. @amandadiaz330

35. @theonlyciara

36. @meghan_ceallaigh

37. @lifewithsundas

38. @being_frugal

39. @dolcedusei

40. @baddie0nly

41. @geisherv

42. @emmawatters__

43. @basedkenken

44. @imqueenb

45. @glambypamelab

46. @thechrisgeorges

47. @zoya.prajapati444

48. @ania_makeupcreation

49. @diosdanis_g

50. @ciaramarieova

51. @thekashbarb

52. @mannequinskin

53. @eexla

54. @cristyjerez16

55. @underboobgodess

56. @andrewsaintandrew

57. @thebeautyloverl

58. @sasssdoll

59. @seekingshifts

60. @creativeboss

61. @niceyy_badd

62. @thegothicsprite

63. @_.solid_gold

64. @km0ua

65. @makeupbyevan

66. @cynthiia.marie

67. @alexalink

68. @amandawilsonmakeup

69. @fotosreystudio

70. @alexxalexxis

71. @amandapiercemakeup

72. @isaramirezjimenez

73. @jey_ventura

74. @cheetahhpearl

75. @kendallalfred

76. @jaylynn.lindo

77. @annikita_kay

78. @koreankandy