Best 100 Beauty Influencers in USA - Beauty Instagrammers in USA (2025)

1. @mysashaofficial

3.7M Followers

Engagement Rate: 6.38%

Avg Reel Plays: 404.4K

Avg
Likes: 235.9K

Male Audience: 59.94%

Female Audience: 40.06%

2. @nickie_dabarbie

465.9K Followers

Engagement Rate: 6.53%

Avg Reel Plays: 267.6K

Avg
Likes: 30.4K

Male Audience: 42.69%

Female Audience: 57.31%

3. @bratz_i.n.c

474.5K Followers

Engagement Rate: 11.17%

Avg Reel Plays: 516.1K

Avg
Likes: 53K

Male Audience: 17.00%

Female Audience: 83.00%

4. @thejacobbertrand

2.8M Followers

Engagement Rate: 6.84%

Avg Reel Plays: 1.5M

Avg
Likes: 191.5K

Male Audience: 29.02%

Female Audience: 70.98%

5. @halleeee.sand

443.8K Followers

Engagement Rate: 16.49%

Avg Reel Plays: 264.9K

Avg
Likes: 73.2K

Male Audience: 7.92%

Female Audience: 92.08%

6. @he1iya

792K Followers

Engagement Rate: 6.30%

Avg Reel Plays: 521.6K

Avg
Likes: 49.9K

Male Audience: 27.76%

Female Audience: 72.24%

7. @tinagafur

455.6K Followers

Engagement Rate: 5.05%

Avg Reel Plays: 256.4K

Avg
Likes: 23K

Male Audience: 19.11%

Female Audience: 80.89%

8. @finergyglobal1

946.6K Followers

Engagement Rate: 10.26%

Avg Reel Plays: 101.9K

Avg
Likes: 97.1K

Male Audience: 47.43%

Female Audience: 52.57%

9. @maritzamalaga_

460.2K Followers

Engagement Rate: 23.01%

Avg Reel Plays: 36K

Avg
Likes: 105.9K

Male Audience: 4.08%

Female Audience: 95.92%

10. @jaylabrenae

917.2K Followers

Engagement Rate: 7.02%

Avg Reel Plays: 564.7K

Avg
Likes: 64.4K

Male Audience: 9.73%

Female Audience: 90.27%

11. @maxieelise

360.5K Followers

Engagement Rate: 6.13%

Avg Reel Plays: 322.1K

Avg
Likes: 22.1K

Male Audience: 6.40%

Female Audience: 93.60%

12. @duchess.braids

359K Followers

Engagement Rate: 10.97%

Avg Reel Plays: 1.4M

Avg
Likes: 39.4K

Male Audience: 3.65%

Female Audience: 96.35%

13. @petra.mocanu

421.8K Followers

Engagement Rate: 14.79%

Avg Reel Plays: 52.9K

Avg
Likes: 62.4K

Male Audience: 5.29%

Female Audience: 94.71%

14. @mcanthonyfreddy

315.1K Followers

Engagement Rate: 11.46%

Avg Reel Plays: 199.6K

Avg
Likes: 36.1K

Male Audience: 55.79%

Female Audience: 44.21%

15. @lipstickheelsandababy

328.4K Followers

Engagement Rate: 9.68%

Avg Reel Plays: 20.2K

Avg
Likes: 31.8K

Male Audience: 10.29%

Female Audience: 89.71%

16. @ashleybidelspach

366.5K Followers

Engagement Rate: 5.87%

Avg Reel Plays: 204.7K

Avg
Likes: 21.5K

Male Audience: 53.89%

Female Audience: 46.11%

17. @tiarasoboojie

306.4K Followers

Engagement Rate: 6.01%

Avg Reel Plays: 23.4K

Avg
Likes: 18.4K

Male Audience: 12.72%

Female Audience: 87.28%

18. @thechicnatural

311.1K Followers

Engagement Rate: 7.20%

Avg Reel Plays: 368.7K

Avg
Likes: 22.4K

Male Audience: 2.36%

Female Audience: 97.64%

19. @becksmecks2

411.2K Followers

Engagement Rate: 9.92%

Avg Reel Plays: 585K

Avg
Likes: 40.8K

Male Audience: 8.37%

Female Audience: 91.63%

20. @christine.elizabeth

334.9K Followers

Engagement Rate: 7.73%

Avg Reel Plays: 421.6K

Avg
Likes: 25.9K

Male Audience: 44.88%

Female Audience: 55.12%

21. @vicmram

229.7K Followers

Engagement Rate: 6.40%

Avg Reel Plays: 463.2K

Avg
Likes: 14.7K

Male Audience: 25.88%

Female Audience: 74.12%

22. @cindygutierrz

276K Followers

Engagement Rate: 8.30%

Avg Reel Plays: 45.3K

Avg
Likes: 22.9K

Male Audience: 46.20%

Female Audience: 53.80%

23. @marascampo

267.9K Followers

Engagement Rate: 5.34%

Avg Reel Plays: 358.3K

Avg
Likes: 14.3K

Male Audience: 28.05%

Female Audience: 71.95%

24. @angwitacho

221.3K Followers

Engagement Rate: 5.20%

Avg Reel Plays: 104.8K

Avg
Likes: 11.5K

Male Audience: 20.11%

Female Audience: 79.89%

25. @paulapavel_

260.7K Followers

Engagement Rate: 14.23%

Avg Reel Plays: 225.7K

Avg
Likes: 37.1K

Male Audience: 37.30%

Female Audience: 62.70%

26. @skincareanarchy

184.5K Followers

Engagement Rate: 5.37%

Avg Reel Plays: 20.8K

Avg
Likes: 9.9K

Male Audience: 21.26%

Female Audience: 78.74%

27. @taipeiqueen

293.3K Followers

Engagement Rate: 6.34%

Avg Reel Plays: 177.4K

Avg
Likes: 18.6K

Male Audience: 25.21%

Female Audience: 74.79%

28. @pimpcess.paris

197.7K Followers

Engagement Rate: 11.33%

Avg Reel Plays: 84.4K

Avg
Likes: 22.4K

Male Audience: 8.76%

Female Audience: 91.24%

29. @meechnicole

215.5K Followers

Engagement Rate: 8.72%

Avg Reel Plays: 290.3K

Avg
Likes: 18.8K

Male Audience: 5.47%

Female Audience: 94.53%

30. @virgtify

215.5K Followers

Engagement Rate: 5.71%

Avg Reel Plays: 232.4K

Avg
Likes: 12.3K

Male Audience: 10.59%

Female Audience: 89.41%

31. @layl0

175.1K Followers

Engagement Rate: 6.05%

Avg Reel Plays: 14.8K

Avg
Likes: 10.6K

Male Audience: 44.14%

Female Audience: 55.86%

32. @sincerely_niya

162.9K Followers

Engagement Rate: 6.51%

Avg Reel Plays: 81.8K

Avg
Likes: 10.6K

Male Audience: 7.22%

Female Audience: 92.78%

33. @aimyyz

158.1K Followers

Engagement Rate: 9.55%

Avg Reel Plays: 33.8K

Avg
Likes: 15.1K

Male Audience: 89.98%

Female Audience: 10.02%

34. @vitallymelanie

170.8K Followers

Engagement Rate: 11.77%

Avg Reel Plays: 370.8K

Avg
Likes: 20.1K

Male Audience: 9.41%

Female Audience: 90.59%

35. @jazturner16

170.9K Followers

Engagement Rate: 7.61%

Avg Reel Plays: 60.7K

Avg
Likes: 13K

Male Audience: 25.31%

Female Audience: 74.69%

36. @tays_beauty

181.7K Followers

Engagement Rate: 5.12%

Avg Reel Plays: 54.1K

Avg
Likes: 9.3K

Male Audience: 86.69%

Female Audience: 13.31%

37. @camrynthedoll

164.5K Followers

Engagement Rate: 33.86%

Avg Reel Plays: 177.1K

Avg
Likes: 55.7K

Male Audience: 13.07%

Female Audience: 86.93%

38. @madeforparis

170K Followers

Engagement Rate: 10.06%

Avg Reel Plays: 101.9K

Avg
Likes: 17.1K

Male Audience: 4.97%

Female Audience: 95.03%

39. @katiannainnello

162.8K Followers

Engagement Rate: 18.30%

Avg Reel Plays: 51.1K

Avg
Likes: 29.8K

Male Audience: 68.29%

Female Audience: 31.71%

40. @tonicheri_

176.7K Followers

Engagement Rate: 7.30%

Avg Reel Plays: 49.2K

Avg
Likes: 12.9K

Male Audience: 40.27%

Female Audience: 59.73%

41. @aman_burm

136.3K Followers

Engagement Rate: 7.04%

Avg Reel Plays: 152.2K

Avg
Likes: 9.6K

Male Audience: 4.73%

Female Audience: 95.27%

42. @keniadelira

154.5K Followers

Engagement Rate: 12.88%

Avg Reel Plays: 49.8K

Avg
Likes: 19.9K

Male Audience: 88.24%

Female Audience: 11.76%

43. @laurasiaandrea

145.9K Followers

Engagement Rate: 6.79%

Avg Reel Plays: 95.4K

Avg
Likes: 9.9K

Male Audience: 5.51%

Female Audience: 94.49%

44. @shalinivadhera

133.4K Followers

Engagement Rate: 15.07%

Avg Reel Plays: 53.8K

Avg
Likes: 20.1K

Male Audience: 54.11%

Female Audience: 45.89%

45. @kai.york.official

139.5K Followers

Engagement Rate: 6.02%

Avg Reel Plays: 38K

Avg
Likes: 8.4K

Male Audience: 52.74%

Female Audience: 47.26%

46. @lisa_beauty0928

153.4K Followers

Engagement Rate: 11.02%

Avg Reel Plays: 8.6K

Avg
Likes: 16.9K

Male Audience: 34.81%

Female Audience: 65.19%

47. @trinityroseofficial

147K Followers

Engagement Rate: 28.44%

Avg Reel Plays: 103.6K

Avg
Likes: 41.8K

Male Audience: 18.43%

Female Audience: 81.57%

48. @itsyourwcw_

136.2K Followers

Engagement Rate: 20.70%

Avg Reel Plays: 95.6K

Avg
Likes: 28.2K

Male Audience: 76.17%

Female Audience: 23.83%

49. @tamia.jessicaa

138.6K Followers

Engagement Rate: 112.05%

Avg Reel Plays: 33.7K

Avg
Likes: 155.3K

Male Audience: 47.53%

Female Audience: 52.47%

50. @bonniejoc

148.6K Followers

Engagement Rate: 8.61%

Avg Reel Plays: 15.9K

Avg
Likes: 12.8K

Male Audience: 8.30%

Female Audience: 91.70%

51. @tiaamilan

132.5K Followers

Engagement Rate: 7.55%

Avg Reel Plays: 29K

Avg
Likes: 10K

Male Audience: 66.03%

Female Audience: 33.97%

52. @kimdollxo

125.4K Followers

Engagement Rate: 11.56%

Avg Reel Plays: 13.5K

Avg
Likes: 14.5K

Male Audience: 22.58%

Female Audience: 77.42%

53. @aminahdark

130.1K Followers

Engagement Rate: 6.00%

Avg Reel Plays: 7.3K

Avg
Likes: 7.8K

Male Audience: 66.28%

Female Audience: 33.72%

54. @stephtaylorjackson

131.8K Followers

Engagement Rate: 10.17%

Avg Reel Plays: 4K

Avg
Likes: 13.4K

Male Audience: 27.17%

Female Audience: 72.83%

55. @sldesigns1

125.6K Followers

Engagement Rate: 8.04%

Avg Reel Plays: 10.5K

Avg
Likes: 10.1K

Male Audience: 53.65%

Female Audience: 46.35%

56. @dileks_journal

127.8K Followers

Engagement Rate: 7.82%

Avg Reel Plays: 45.7K

Avg
Likes: 10K

Male Audience: 25.28%

Female Audience: 74.72%

57. @kiomii101

125.3K Followers

Engagement Rate: 5.75%

Avg Reel Plays: 35.5K

Avg
Likes: 7.2K

Male Audience: 88.99%

Female Audience: 11.01%

58. @thatssomaniiii

129K Followers

Engagement Rate: 5.04%

Avg Reel Plays: 120.5K

Avg
Likes: 6.5K

Male Audience: 10.48%

Female Audience: 89.52%

59. @cristal_perez

127.3K Followers

Engagement Rate: 6.28%

Avg Reel Plays: 101.2K

Avg
Likes: 8K

Male Audience: 11.82%

Female Audience: 88.18%

60. @winter_theedon

130.3K Followers

Engagement Rate: 12.13%

Avg Reel Plays: 13K

Avg
Likes: 15.8K

Male Audience: 24.49%

Female Audience: 75.51%

61. @binetou___

106.7K Followers

Engagement Rate: 5.72%

Avg Reel Plays: 37.3K

Avg
Likes: 6.1K

Male Audience: 11.07%

Female Audience: 88.93%

62. @nicoleraehair

109.3K Followers

Engagement Rate: 5.58%

Avg Reel Plays: 56.9K

Avg
Likes: 6.1K

Male Audience: 58.31%

Female Audience: 41.69%

63. @rebeccayandy

110.3K Followers

Engagement Rate: 8.98%

Avg Reel Plays: 20.9K

Avg
Likes: 9.9K

Male Audience: 41.93%

Female Audience: 58.07%

64. @seolahh_

113.9K Followers

Engagement Rate: 5.62%

Avg Reel Plays: 74.9K

Avg
Likes: 6.4K

Male Audience: 85.17%

Female Audience: 14.83%

65. @ysumaya

122.2K Followers

Engagement Rate: 13.01%

Avg Reel Plays: 33.2K

Avg
Likes: 15.9K

Male Audience: 5.59%

Female Audience: 94.41%

66. @glambyroxy

117.9K Followers

Engagement Rate: 23.75%

Avg Reel Plays: 5.5K

Avg
Likes: 28K

Male Audience: 8.14%

Female Audience: 91.86%

67. @kashiajabre

118.4K Followers

Engagement Rate: 7.69%

Avg Reel Plays: 71.1K

Avg
Likes: 9.1K

Male Audience: 11.56%

Female Audience: 88.44%

68. @being_frugal

105.8K Followers

Engagement Rate: 6.05%

Avg Reel Plays: 42.6K

Avg
Likes: 6.4K

Male Audience: 10.26%

Female Audience: 89.74%

69. @prettisusu

124.7K Followers

Engagement Rate: 6.74%

Avg Reel Plays: 38.5K

Avg
Likes: 8.4K

Male Audience: 10.39%

Female Audience: 89.61%

70. @thaismayaofficial

123.9K Followers

Engagement Rate: 10.49%

Avg Reel Plays: 15.9K

Avg
Likes: 13K

Male Audience: 57.94%

Female Audience: 42.06%

71. @amandadiaz330

105.4K Followers

Engagement Rate: 12.52%

Avg Reel Plays: 7.4K

Avg
Likes: 13.2K

Male Audience: 96.21%

Female Audience: 3.79%

72. @kaylinnicolexo

104.7K Followers

Engagement Rate: 6.30%

Avg Reel Plays: 15.1K

Avg
Likes: 6.6K

Male Audience: 57.21%

Female Audience: 42.79%

73. @mur.mur_style

103.8K Followers

Engagement Rate: 7.23%

Avg Reel Plays: 149.1K

Avg
Likes: 7.5K

Male Audience: 33.01%

Female Audience: 66.99%

74. @ghazzzzzz

100K Followers

Engagement Rate: 5.80%

Avg Reel Plays: 50.9K

Avg
Likes: 5.8K

Male Audience: 46.26%

Female Audience: 53.74%

75. @phionarey

104.5K Followers

Engagement Rate: 43.92%

Avg Reel Plays: 213K

Avg
Likes: 45.9K

Male Audience: 42.68%

Female Audience: 57.32%

76. @joyayh_

105.6K Followers

Engagement Rate: 7.48%

Avg Reel Plays: 39.7K

Avg
Likes: 7.9K

Male Audience: 80.91%

Female Audience: 19.09%

77. @damayaadanae__

105.4K Followers

Engagement Rate: 14.71%

Avg Reel Plays: 236.4K

Avg
Likes: 15.5K

Male Audience: 4.35%

Female Audience: 95.65%

78. @briittneymyers

102K Followers

Engagement Rate: 5.98%

Avg Reel Plays: 8.5K

Avg
Likes: 6.1K

Male Audience: 75.56%

Female Audience: 24.44%

79. @angelakajo

101.2K Followers

Engagement Rate: 5.63%

Avg Reel Plays: 22.1K

Avg
Likes: 5.7K

Male Audience: 47.01%

Female Audience: 52.99%

80. @likkunaas_

100.3K Followers

Engagement Rate: 5.58%

Avg Reel Plays: 25.4K

Avg
Likes: 5.6K

Male Audience: 48.92%

Female Audience: 51.08%

81. @im_blacklily

95.6K Followers

Engagement Rate: 14.02%

Avg Reel Plays: 71.7K

Avg
Likes: 13.4K

Male Audience: 40.30%

Female Audience: 59.70%

82. @tasiamarie

96.7K Followers

Engagement Rate: 6.83%

Avg Reel Plays: 31.3K

Avg
Likes: 6.6K

Male Audience: 70.17%

Female Audience: 29.83%

83. @liyahmckenzie

99.6K Followers

Engagement Rate: 6.83%

Avg Reel Plays: 17.2K

Avg
Likes: 6.8K

Male Audience: 71.57%

Female Audience: 28.43%

84. @myahayliee

93.1K Followers

Engagement Rate: 19.23%

Avg Reel Plays: 60.9K

Avg
Likes: 17.9K

Male Audience: 38.04%

Female Audience: 61.96%

85. @__nursebae_

98.6K Followers

Engagement Rate: 6.09%

Avg Reel Plays: 11.2K

Avg
Likes: 6K

Male Audience: 50.78%

Female Audience: 49.22%

86. @darymarie.artist

94.6K Followers

Engagement Rate: 7.61%

Avg Reel Plays: 162.7K

Avg
Likes: 7.2K

Male Audience: 15.90%

Female Audience: 84.10%

87. @realjasmakayla

99.4K Followers

Engagement Rate: 6.14%

Avg Reel Plays: 12.2K

Avg
Likes: 6.1K

Male Audience: 51.55%

Female Audience: 48.45%

88. @mahisha_dellinger

95.3K Followers

Engagement Rate: 9.34%

Avg Reel Plays: 37K

Avg
Likes: 8.9K

Male Audience: 7.44%

Female Audience: 92.56%

89. @jasminterryofficial

97.1K Followers

Engagement Rate: 104.12%

Avg Reel Plays: 21K

Avg
Likes: 101.1K

Male Audience: 73.85%

Female Audience: 26.15%

90. @milkydew_

94.4K Followers

Engagement Rate: 6.25%

Avg Reel Plays: 141.7K

Avg
Likes: 5.9K

Male Audience: 8.83%

Female Audience: 91.17%

91. @angelicalovvee

82.1K Followers

Engagement Rate: 11.57%

Avg Reel Plays: 111.8K

Avg
Likes: 9.5K

Male Audience: 93.29%

Female Audience: 6.71%

92. @nydafairy

90.5K Followers

Engagement Rate: 7.96%

Avg Reel Plays: 44.4K

Avg
Likes: 7.2K

Male Audience: 6.05%

Female Audience: 93.95%

93. @magsmathes

81.7K Followers

Engagement Rate: 5.14%

Avg Reel Plays: 19.9K

Avg
Likes: 4.2K

Male Audience: 57.67%

Female Audience: 42.33%

94. @shanna_lisa

83.4K Followers

Engagement Rate: 6.47%

Avg Reel Plays: 2.6K

Avg
Likes: 5.4K

Male Audience: 19.54%

Female Audience: 80.46%

95. @oct.10.2005

86K Followers

Engagement Rate: 14.88%

Avg Reel Plays: 62.3K

Avg
Likes: 12.8K

Male Audience: 47.35%

Female Audience: 52.65%

96. @missadaa

82.8K Followers

Engagement Rate: 7.61%

Avg Reel Plays: 18.1K

Avg
Likes: 6.3K

Male Audience: 30.27%

Female Audience: 69.73%

97. @juliana_m_leite

90.4K Followers

Engagement Rate: 9.51%

Avg Reel Plays: 19.1K

Avg
Likes: 8.6K

Male Audience: 50.15%

Female Audience: 49.85%

98. @lb_joey

89.8K Followers

Engagement Rate: 7.57%

Avg Reel Plays: 0

Avg
Likes: 6.8K

Male Audience: 49.80%

Female Audience: 50.20%

99. @im_ariannaa

85.4K Followers

Engagement Rate: 13.58%

Avg Reel Plays: 6K

Avg
Likes: 11.6K

Male Audience: 53.42%

Female Audience: 46.58%

100. @hintofstacy

82K Followers

Engagement Rate: 9.51%

Avg Reel Plays: 107.4K

Avg
Likes: 7.8K

Male Audience: 87.60%

Female Audience: 12.40%

Best 100 Beauty Influencers in USA - Beauty Instagrammers in USA (2025)

Top 100 Beauty Influencers in USA (2025) are:-

1. @mysashaofficial

2. @nickie_dabarbie

3. @bratz_i.n.c

4. @thejacobbertrand

5. @halleeee.sand

6. @he1iya

7. @tinagafur

8. @finergyglobal1

9. @maritzamalaga_

10. @jaylabrenae

11. @maxieelise

12. @duchess.braids

13. @petra.mocanu

14. @mcanthonyfreddy

15. @lipstickheelsandababy

16. @ashleybidelspach

17. @tiarasoboojie

18. @thechicnatural

19. @becksmecks2

20. @christine.elizabeth

21. @vicmram

22. @cindygutierrz

23. @marascampo

24. @angwitacho

25. @paulapavel_

26. @skincareanarchy

27. @taipeiqueen

28. @pimpcess.paris

29. @meechnicole

30. @virgtify

31. @layl0

32. @sincerely_niya

33. @aimyyz

34. @vitallymelanie

35. @jazturner16

36. @tays_beauty

37. @camrynthedoll

38. @madeforparis

39. @katiannainnello

40. @tonicheri_

41. @aman_burm

42. @keniadelira

43. @laurasiaandrea

44. @shalinivadhera

45. @kai.york.official

46. @lisa_beauty0928

47. @trinityroseofficial

48. @itsyourwcw_

49. @tamia.jessicaa

50. @bonniejoc

51. @tiaamilan

52. @kimdollxo

53. @aminahdark

54. @stephtaylorjackson

55. @sldesigns1

56. @dileks_journal

57. @kiomii101

58. @thatssomaniiii

59. @cristal_perez

60. @winter_theedon

61. @binetou___

62. @nicoleraehair

63. @rebeccayandy

64. @seolahh_

65. @ysumaya

66. @glambyroxy

67. @kashiajabre

68. @being_frugal

69. @prettisusu

70. @thaismayaofficial

71. @amandadiaz330

72. @kaylinnicolexo

73. @mur.mur_style

74. @ghazzzzzz

75. @phionarey

76. @joyayh_

77. @damayaadanae__

78. @briittneymyers